Shopify Vs WooCommerce: What’s Better For Boosting Your Sales? (2021)

Find out whether to pick Shopify Or WooCommerce!

Shopify VS WooCommerce

Launching your first online store isn’t easy. There are many eCommerce solutions, each with its own set of features, and choosing can be hard.

However, I’ll compare the two most popular: Shopify and WooCommerce. That way, you’ll know which one you need.

Overview of the two

Both platforms have top-quality features and extensions. Neither of the platforms is hard to use; both present intuitive interfaces for you to customize your page however you see fit.

The two enjoy a large user base, but each one works for a specific purpose and set of requirements.

WooCommerce explained

WooCommerce is a plugin for WordPress, so you need a web page: paying the hosting and installing the plugin.

However, if you already have a WordPress site, then it’s a great choice.

Features in WooCommerce

You have multiple payment methods, including PayPal and cash on-delivery. Many tax settings, all the way to free shipping, are inside this platform. You also get reports with reviews and your store’s general performance.

You can upsell products, enable user reviews, discounts, and even retail both physical and downloadable products.

Set up

Installing WooCommerce is seamless if you already have a WordPress page. You just need to download install the plugin. If you don’t have one, then you need to create one, though.


WooCommerce offers WooThemes. They’re WordPress themes optimized for eCommerce, and you can incorporate WooCommerce into your favorite WordPress theme. You can also get themes from the Envato market with more features and esthetics.

WooCommerce offers more customization than Shopify but requires more knowledge.


WordPress is primarily a content-focused platform, and that means it has great SEO capability. This advantage transfers into WooCommerce as well.

You can edit any content and play with meta details for increasing your Google search ratings.

Boosting sales

You get the most important features for free with the main plugin, but it has several extensions for boosting your eCommerce even further.

Add-ons include social media selling, MailChimp integration, and more. Some are free, and others can cost between $30 all the way to $200.


You get many resources and a community of supportive users and developers. You won’t have to try too hard to find a solution for your doubts.


WooCommerce is free, but you do have to pay for WordPress, domain, and hosting. The price will vary depending on your plans and complements.

Shopify explained

Shopify is an independent platform, which takes care of hosting; you don’t need to install anything before Shopify, so it’s the more straightforward option.

If you’re worried about generating content, then Shopify has blogging features, so don’t worry.

Features in Shopify

Shopify offers you many excellent themes and high responsiveness for mobile devices. You can use your own domain and adapt the store’s appearance

You can use it as a blogging platform, and it also incorporates social media and email marketing. You can offer discounts and variety, let users review, and study your performance with detailed reports and analytics.

Set up

Setting up Shopify only requires you to sign up for a plan that suits your budget, choose your theme, and add your products.

It’s simple and offers you total control over navigation and design.


Shopify has nice themes, but the best choice is to go for third-party themes. Shopify’s are free, but other themes can cost you.

You can choose both multi-purpose and niche themes. Make sure to look around the catalogue to find the best one for you.


Shopify uses its own servers for hosting all stores in it. That means that loading times and performance is top-notch, better than WordPress for sure

You also get meta tags, image optimization, and other SEO aspects for your store. Each store also gets a free SSL certification.

Boosting sales

Shopify is an easy shortcut towards online sales, and it offers many features for free that can help boost your conversions significant. These features include cart recovery, discount codes, social media selling, and much more.


Shopify has a lot of educational content available both officially and from other users; it also enjoys a very active community and cooperation.

If that’s not enough, then it also sports a great customer support team that you can reach out any time you want.


Shopify offers you 3 different plans depending on your budget and needs. You can pay $29 for the most affordable price tier or as high as $299 for all the features available. The standard plan costs $79, and if you just want to retail on Facebook, then you can get away with paying just $9.

Additionally, you can try the platform for 2 weeks without paying anything, so you don’t have to commit to paying for something you don’t really know.

All plans come with unlimited bandwidth and space for products. You also get your SSL certificate, blog, and fraud analysis for free. You can buy a domain from the platform, and you can link your own domain name.

Finally, you may inflate the price depending on the add-ons you get.


Each program works for a different purpose, despite both having very similar features and aims.

If you want to focus on pay Ads (or are starting out), then you should go with Shopify. However, if your strength is SEO and want to have a website that goes a bit beyond just an online store, the you should go for WooCommerce.