Does Shopify Advertise for you?
Marketing and advertising for store play a major are attracting traffic to your store. This also says a lot about your store and the products it has to offer. Setting up your store and going live is not the only task that you have to focus on, attracting organic traffic is what will enable your store to survive longer. While advertising can be a tough task, does Shopify in any way help you advertise your product?
Shopify does not advertise for an individual product or a store. Does that mean you have no resources to market your product? Read on this review and find for yourself how you can advertise for your product with the help of technology and other mediums.
Shopify’s Advertising Policies: What Makes it Popular?
Shopify is considered one of the largest platform because it offers cost-effective, complete all in one, user-friendly purchase store builder that has all the required equipment. It has grown over the past few years because of its fair and flexible pricing structure. They have over 500,000 customers and have grown naturally and become popular in making an income online.
They also have an excellent retention figure because of the services they provide. Another aspect that makes Shopify stand out is its marketing efforts and ability to acquire new store owners. They use social media platforms like Facebook or Instagram for the sole purpose of advertising. Shopify does not advertise a particular store or an individual site, and this is not a part of their services.
You might notice other platforms advertising for an individual product or store. They repeatedly and commonly post advertisements for a particular store or a product. This does seem a good idea, but there is a hidden motive behind such notices. The more sales on their platform, the better they earn from every purchase. These charge a lot of additional fees to the sellers if they intend to sell on their platform.
How can you advertise your Shopify Store?
Marketing keeps changing from time to time. With the advent of technology, there are various mediums you can use to market your product. Depending on your product and the maximum possibility of attracting customers, you can choose the desired platform accordingly. There are numerous ways to go about marketing your product. Since Shopify does not advertise your product, how can you sell your product so that it reaches all the masses?
The main methods that most ecommerce and small businesses use are as below.
- Free Methods
- Paid Methods
This is the most effective and commonly used medium for content marketing and search engine optimization. With Shopify, this strategy becomes easy and effortless. The blog comes with complete blog functionality and helps you market your product on other platforms.
You can easily target the right audience by using the appropriate keywords and hence increasing your search engine optimization. You can increase the ranking of your product pages in the search engines and enable organic visitors to your site. So that people can easily search the store for what they have been looking for, and you wouldn’t have to navigate the customers through your store. They can quickly find their way to the desired department.
Another exciting way of gaining more visitors to your store is by writing in length about your product, the benefit it offers, target audiences, and other necessities. You can even use social media at your disposal. Nowadays, a majority of the population uses social media, so you can easily target the desired audiences and gain profit via these platforms.
These methods include paying for advertising your product based on their terms and conditions. These, of course, differ for different sites. If you want only to target a particular type of audience, then this method can be beneficial for you. Using paid methods, you require minimal work and can easily broadcast to a large number of platforms.
You can use Facebook Ads to advertise your product. It is one of the most easily accessible and user-friendly platforms at your disposal. With this platform, you can target a specific audience and attract traffic to your store effectively.
Google Ads is another cost-effective way of advertising your product. This platform will elevate your store right on top of the search engines. This is the area where people commonly click on, and this way, you can manipulate organic traffic to your store. With Google Ads, you pay based on the clicks you received. This way, you only pay for the visitors to your store and not for any random visitor to your store.
This method might sound a bit archaic to most users, but email marketing is one of the effective ways of introducing traffic to your store. While you can use these platforms for free of cost but eventually, you will have to pay for these platforms to make the most out of it.
You can use whichever method you want to use to attract more visitors to your store because it all comes down to the purchase of products from your store. An effective way to advertise your product is targeting customers who have visited your store or purchased from the store.
Other paid methods include using banner ads or influencer marketing to make your product reach the audience.
If you truly want to succeed with dropshipping, I’d suggest you to take a proper course which teaches you A – Z about dropshipping and ecommerce because if your doing paid ads, and you don’t know what your doing, you could potentially end up losing A LOT of money. Nowadays you see a lot of people selling you garbage courses which cost thousands with very little information so, you should be skeptical of buying most courses however, I have reviewed over 50+ shopify dropshipping/ecommerce courses and I can safely recommend you guys try out eCom Elites by Franklin Hatchett.
You can even read my review of eCom Elites here to see if it’s right for you or not.
The Final Verdict
Shopify does not advertise for your store or product, but there are other methods and mediums that you can use to promote your product and gain enough traffic to your store. Even though it does not promote your product, it provides you with certain benefits that other retailers fail to deliver. With Shopify, you only give payment for the foundation, serviceability, and resources that would be tough and costly for you to set up and manage on your own.
Shopify makes setting up your store and other technical requirements easy for the customers, but they do not market an individual store or a product.